Free tool
Fire Lead ROI Calculator
Model what a real-time fire-lead program is actually worth to your business. Adjust your numbers and watch jobs won, net profit, ROI, and your break-even cost per lead update instantly.
Your numbers
Adjust to match your market. Everything recalculates instantly.
$
%
%
$
%
Estimated monthly net profit from leads
$32,500
$390,000 / year · 4.7× ROI on lead spend
Jobs won / mo
1.8
Revenue / mo
$87,500
Lead spend / mo
$6,875
Cost per job (CAC)
$3,929
Your break-even cost per lead
$1,575
At your close rate and job value, any real-time lead priced under $1,575 is profitable. Real-time leads win because they lift the two inputs that matter most here: contact rate and close rate.
Want to pressure-test the biggest lever in this model? Response time drives both your contact rate and close rate. See how much slow follow-up costs with the Speed-to-Lead Calculator, or read the complete guide to fire restoration leads.
Frequently asked questions
How do you calculate ROI on fire restoration leads?+
ROI on leads = (gross profit generated − lead spend) ÷ lead spend. Start with leads per month, multiply by your contact rate to get conversations, then by your close rate to get jobs. Multiply jobs by average job value for revenue, apply your gross margin, and subtract what you paid for the leads. This calculator does all of that live.
What is a good cost per lead for fire restoration?+
It depends entirely on your close rate and average job value, not a universal figure. Use the break-even cost-per-lead output above: it shows the most you can pay per lead and still profit, so any lead priced below it is a good deal for your business. Because fire jobs are large, that break-even is typically high.
Why are real-time fire leads worth more than shared leads?+
Real-time leads lift the two inputs that dominate ROI: contact rate and close rate. When you reach the homeowner first, before competitors and often before they have called anyone, you win more jobs from the same number of leads, which is why a higher cost per lead can still produce a far better return.