Free tool
Speed-to-Lead Calculator
Response time is the highest-leverage variable in fire-loss acquisition. See what every hour of delay costs you in homeowners reached, close rate, and lost revenue versus a fast, 30-minute response.
How fast do you respond?
Typical response time: 5 hr
25
30
50,000
Revenue lost to slow response
$225,000 / mo
$2,700,000 per year · 4.5 jobs/mo slipping away vs. a 30-minute response
Homeowners you still reach
40%
vs. responding in 30 minutes
Your real close rate
12.0%
after slow response
The math is unforgiving: the longer you take to respond, the fewer homeowners you reach. Real-time fire leads collapse your response time to minutes, you learn about the loss as it happens, not hours later.
How this is calculated
No math degree required. Here's the idea:
- 1The faster you get to a fire loss, the more homeowners actually pick up and talk to you. Wait too long and they've already hired someone else.
- 2We start from your best case: if you responded within about 30 minutes, you'd close jobs at the rate you set above.
- 3The slower you respond, the fewer of those you win. A response measured in hours means most of those jobs are gone before you ever call.
- 4We line up your response time against that 5-minute best case and show the jobs and dollars slipping away each month.
These are estimates meant to show the size of the problem, not a guarantee. Plug in your own numbers to see where you stand.
Ready to model the full economics? Try the Fire Lead ROI Calculator or learn how restoration companies find fires in real time.
Frequently asked questions
How fast should you respond to a fire-loss lead?+
As close to immediately as possible. Studies of lead response consistently show the odds of contacting a lead drop sharply after the first five minutes and continue to fall by the hour. For fire losses, where the homeowner is making decisions in real time, a response measured in minutes, not hours, is the difference between winning and losing the job.
Why does response time matter so much for fire losses?+
A fire loss is an active emergency. The homeowner needs board-up, water extraction, and reassurance now. Whoever shows up first, credible, calm, and ready, usually wins the mitigation and the reconstruction. Waiting even an hour often means arriving after competitors have already been chosen.